AI market intelligence tool helps a leading professional services firm remain relevant
A world leading professional services firm needed to keep on top of HR technology trends to remain relevant and bring cutting edge thought leadership and innovation to its clients. The market was growing fast, traditional search methods were not able to keep up. Consultants on the team were spending valuable time on research rather than billable work.
The organisation partnered with a tech scale-up to use its AI driven market intelligence and market discovery tool to scan the market for emerging technologies, trends and insights. This powerful tool allowed it to become market specialists in minutes. It was able to search thousands of websites in seconds, index and enrich the data and identify objective alignment with the use case. This approach identified many innovations that were consistent but not obvious – these cross overs had been missed with traditional research methods.