A large manufacturer uses AI to reduce supply chain risks when entering a new territory


Expanding into new territories was a strategic priority for a leading drinks manufacturer. However, it had limited knowledge of supply chains in new geographies and researching in traditional ways wasn’t working. The manufacturer was thwarted by sponsored ads, gamed searches and poor-quality databases missing large chunks of the market. It needed to find great quality, sometimes niche products from a range of suppliers to reduce risk. Without this its growth plan was stifled.


The manufacturer partnered with a tech scale-up to use its AI driven market intelligence and market discovery tool. This powerful tool allowed the manufacturer become market specialists in minutes and find all the information it needed about local suppliers. It was able to search thousands of websites in seconds, index and enrich the data and instantly create a curated list of suppliers based on their specific criteria.


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